SEO vs PPC: Comparing Costs for Businesses

Amazon shopping

Amazon Shopping has transformed the e-commerce landscape, offering millions of consumers worldwide an easy, convenient way to purchase virtually anything they need with a few clicks or taps. With its vast product selection, user-friendly interface, trusted payment systems, and efficient delivery network, Amazon has become the go-to online marketplace for both businesses and consumers.

The Challenge

this is an ambitious athletic brand offering a unique range of sports equipment. Despite having high-quality products, they were struggling with visibility and customer engagement on their Amazon store.


Business Growth


1. Optimized Product Listings: We leveraged our AI tools to analyze top-performing similar products on Amazon. Based on insights gathered, we rewrote product titles, descriptions, and bullet points with relevant keywords. We ensured that every product description was comprehensive, clear, and communicated the unique value proposition effectively.

2. Improved Product Imagery: Our team upgraded the product images, focusing on professional, high-resolution images showcasing products in multiple angles and uses. We also incorporated lifestyle images to help potential buyers envision the product in use.

3. Implemented Enhanced Brand Content (EBC): By utilizing EBC, we were able to tell a more engaging brand story, showcase lifestyle images and videos, and further highlight the product’s unique features. This not only enhanced product listing but also built stronger brand awareness.

4. Leveraged AI for Pricing and Inventory Management: Using advanced AI tools, we were able to optimize the pricing strategy based on market demand and competition. The AI tool also provided predictive insights into inventory management, helping to prevent stockouts or overstocking.

5. Amplified Outreach with PPC Campaigns: We managed Client X’s Amazon PPC campaigns, strategically bidding on profitable keywords to increase product visibility and drive more sales.

what you get


Creating Success

What makes our amazon shopping services so effective?​

Ethical Practices:

We follow Amazon’s terms of service to the letter, ensuring that your account is always in good standing and protected from potential suspensions or penalties.

Comprehensive Services:

We offer end-to-end Amazon services, including account setup, product listing optimization, inventory management, advertising and promotion, customer review management, and much more.

Data-Driven Approach:

We use advanced analytics and AI-driven tools to gather data and derive insights about your target audience. This helps us create personalized and effective marketing strategies that result in higher conversion rates.

“Ai Marketing Profile PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing
Zarra Home
Digital Marketing

5000+ Client reviews

The proof is in the numbers

Why Amazon Shopping can bring in the numbers

300m users

Amazon has over 300 million active customers, with millions of consumers visiting the platform daily. This gives sellers unprecedented access to a diverse and extensive customer base.

Global Selling

Amazon makes it easier for businesses to expand their operations internationally, providing access to customers in different countries without the complications of setting up a physical store.

Customer Trust

Amazon is a trusted platform. Consumers are often more comfortable purchasing from Amazon than from an unknown online store due to this trust factor.


FAQs about paid search management

Looking to learn more about paid search management for your business? Browse our FAQs:

Paid search is a digital marketing strategy that involves online ads that appear at the top of search engine results pages (SERPs). Paid search ads typically look similar to organic search listings but have a label that distinguishes them as ads.

With paid search management services, you can expect a dedicated team of experts who will meticulously review and analyze your campaigns, ensuring that they align with your business objectives. Through continuous optimization, they will fine-tune your advertisements to maximize their effectiveness, reaching the right audience at the right time.

When it comes to paid search ads, Google Ads serves as a prime example of how the process works. Google Ads allows advertisers to bid on specific keywords they want their ads to appear for. When a user conducts a search on Google, the platform uses various factors such as keywords, ad settings, bids, and ad quality score to determine which ads to display.

Paid search can indeed be a valuable addition to your marketing strategy for several reasons: Audience Research, Precise Targeting, Quick Results, Bottom-of-the-Funnel Leads, Supplementing Organic Search Results. By leveraging the advantages of paid search, businesses can effectively target their audience, generate qualified leads, achieve faster results, and enhance their overall online visibility and conversion rates.

Drive more revenue for your company